BOOK IN FRENCH

Collection

THE WORLD OF BUSINESS

Author: Lassaad Ghachem

The lack of clarity in connection to

e-business adoption by international companies requests the deepening of studies of certain links in particular between e-business, companies and international markets. Falling under the general set of themes of IT use by export businesses, the origi-nality of this work is that it approaches at the same time inter-nationalization modes and e-maturity stages. In addition to a rich re-examination of literature, this work presents a study carried out on firms operation in the manufacturing of medical instruments, precision instruments, optics and watch making. This study can give some insight that may help improve the use of e-business by International firms. This work also reviews all the elements making it possible to under-stand how these companies use e-trade to successfully conquer overseas markets.

Format: 24 x 17 cm

Number of pages: 198

Editor: Arttesia Editions

ISBN : 978-2-940434-03-9