Arttesia Ebooks
The transition to ebooks has become unavoidable and its effects remain elusive, foreshadowing significant changes in reading habits.
Arttesia is convinced by the new technical possibilities offered by the digital book on the reading level and on the level of dynamic and teaching possibilities as well.
The book will remain the book.
However, the book will be a new digital transmitter of knowledge filling some limitations of traditional books. Arttesia is in delight.
How to launch an e-Business? Is the Company with an international experience more successful?
BOOK IN FRENCH
Collection
Author: Lassaad Ghachem
The lack of clarity in connection to e-business adoption by international companies requests the deepening of studies of certain links in particular between e-business, companies and international markets. Falling under the general set of themes of IT use by export businesses, the origi-nality of this work is that it approaches at the same time internationalization modes and e-maturity stages. In addition to a rich re-examination of literature, this work presents a study carried out on firms operation in the manufacturing of medical instruments, precision instruments, optics and watch making. This study can give some insight that may help improve the use of e-business by International firms. This work also reviews all the elements making it possible to understand how these companies use e-trade to successfully conquer overseas markets.
Format: secured PDF - High quality
Number of pages: 198
Editor: Arttesia Editions
ISBN : 978-2-940434-03-9
Price : EUR 22.00
History of the Swiss federal government - The Federal Council from the early stirrings of the Ancien Régime up to 2009
BOOK IN FRENCH
Collection
Author: Jean-Luc Portmann
This book traces the slow genesis of the Swiss Federal Council, whose origin is in the Small councils of the cantons during the Ancien Régime as well as the French revolution and the Swiss Republic. The Author explores the organization of political powers (the people, the legislature and the executive) during various historical periods leading to the creation of federal authorities, in 1848.
He also connects to the constitutional revisions which, from 1848 to 2009, modified the position of the Federal Council, how the composition of the federal government adapted during these 161 years. He also touches on the unsuccessful attempts to reform the composition of the Federal Council for the same period. These various attempts are gathered by topics (the election of the Federal Council by the people, the re-election and the revocation of magistrates by the electorate, the increase in the number of Federal Councillors, the introduction of quotas, the presence of women, the reinforcement of the presidency of the Confederation and the setting-up of a presidential regime or member of Parliament).
Format: secured PDF - High quality
Number of pages: 400
Editor: Arttesia Editions
ISBN: 978-2-940434-00-8
Price : EUR 21.00
The death penalty in the American punitive arsenal - Comparison with the Swiss system
BOOK IN FRENCH
Collection
Author: Ludivine Ferreira
The death penalty. Here is a topic that has travelled through centuries without a wrinkle and without losing its intensity. The death penalty has always aroused the greatest passion among criminal lawyers, criminologists and even people. And for very good reason! The death penalty is in total contradiction with the human rights, and particularly the most fundamental to all and concerning each individual: the right to life.
Consequently, should Capital Punishment be part of the punitive Arsenal of a state?
While not a scientific or criminological study, this work tries to answer this question, or at least to lead the reader to contemplate, make an opinion, by giving the reader guidelines of thinking and research. Thus, it is not about a plea against the death penalty, nor even to excuse the committed crimes, or worse yet, to forget the victims of these. Quite the contrary! Progressively the reading makes everyone wonder about his/her opinion on Capital Punishment, as well as to understand the law enforcement system to best able to protect and can then identify with one of the two sides, abolitionist or partisan.
Format: secured PDF - High quality
Number of pages: 198
Editor: Arttesia Editions
ISBN: 978-2-940434-05-3
Price : EUR 22.00
Small Treaty of Feminist Disobedience
BOOK IN FRENCH
Collection
Author: Stéphanie Pahud
Our society encourages men and women, from an early age, to adopt behaviors and stereotypical characteristics, otherwise they will not be recognized as "real" men and "real " women. This small treaty on feminist disobedience aims to examine contemporary representations of gender in order to allow those who do not come from Mars or Venus to disobey the "gender police".
In addition to the author’s voice are some fifty personalities - journalists, politicians, writers, professors, etc... - who reveal their relationship to feminism.
"If I consider myself a feminist? Oh yes! Even though this term is often seen as aggressive or out dated", Anne-Catherine Lyon.
"I am a feminist. I say this without demagoguery or assignment", Darius Rochebin.
"I am a feminist who loves men", Martina Chyba.
"I am unable to define what it is to really be a feminist",
Martine Brunschwig-Graf.
"Simply saying we're a feminist, when a man, has always seemed foolish cockerel pride, vaguely paternalistic, almost condescending", Christopher Passer.
"We did not go through all these struggles as women to again become females", Salika Wenger.
Format: secured PDF - High quality
Number of pages: 142
Editor: Arttesia Editions
ISBN : 978-2-940434-06-0
Price : EUR 17.50
IT-Security of Information systems for SME - A Guide to achieving a strategic Diagnosis
BOOK IN FRENCH
Collection
CHALLENGES OF INFORMATION TECHNOLOGY
Author: Arturo Hernandez
The purpose of this book is to initiate the people in charge of or people implicated somehow in the IT-security of their company. The stakes can be enormous. This work cannot be improvised and must comply with relatively precise methodological rules. Thus, within the framework of an IT-security approach focused on a business vision, the project leaders must carefully produce a “strategic diagnosis of IT-security” starting from data gathering in a concrete organization and according to a strategic analytical process. This important work must meet specific guidelines regarding the structure and shape of the resulting report. That is the purpose of this excellent book.
Format: secured PDF - High quality
Number of pages: 120
Editor: Arttesia Editions
ISBN: 978-2-940434-02-2
Price : EUR 11.00
Corporate Governance System and the Presence of Control Shareholders - The Swiss Case
BOOK IN FRENCH
Collection
Author: Florent Ledentu
The debates on excessive executive compensation, accumulated functions of the chairman of the board and chief executive, exercising voting rights at the general meetings, moreover, the responsibility of the board of directors have promoted certain aspects of corporate governance. But what is corporate governance and what is its purpose?
The author explains this subject in this work with great clarity and ease, allowing us to still acquire thorough knowledge of this challenging field that is still rapidly growing.
Format: secured PDF - High quality
Pages number: 240
Editor: Arttesia Editions
ISBN: 978-2-940434-01-5
Price : EUR 21.00
Advertising variations on the gender - A linguistic analysis of the advertising representations of the femininity and masculinity
BOOK IN FRENCH
Collection
Author: Stéphanie Pahud
Book with many colour illustrations
“Stéphanie Pahud's book clearly indicates the tracks of an essential collaboration to the social sciences and society, artificially divided by the academic institutions in competing Faculties.”
“An advertisement deserves the same attention as a poem or any other literary text. It socially makes sense and requires a linguistic as much as sociocultural decoding with the assistance of the ancient rhetoric’s knowledge and modern linguistics.”
Jean-Michel Adam, professor of French linguistics - University of Lausanne (Switzerland)
In economic terms, the gender system is a cornerstone of the advertising discourse. It is involved in market segmentation, media and support selection, the external appearance of products, the tone of campaigns, the choice of the sales points and, of course, the advertisement scripts. On the other hand, symbolically, the advertising discourse is a privileged agent of the gender imaginary which circulates in its distribution context. In this position, confronted with an increasingly competitive market, the increasing instability of consumers as well as mounting media, academic and public criticism to the stereotypes, the advertising discourse is brought to propose increasingly diversified representations of men and women. This work, which stems from the linguistic analysis of discourse, falls into the complexity of these advertising variations on the feminine and the masculine and deciphers gender imaginary in which they are concerned. In addition, it raises the question of the political dimension of academic research.
Format: secured PDF - High quality
Number of pages: 328
Editor: Arttesia Editions
ISBN: 978-2-940434-04-6
Price : EUR 23.00
The Secret Legacy
BOOK IN FRENCH
Collection
Author: Christiane de Mailly
March 1893, Philippe-Henri Chevernault, Earl of Amberny, disappears without a trace.
November 2009, Alexandre Baldini receives an unusual present on the day of his nine years. This is a legacy kept secret for nearly a hundred and twenty years. However, the legacy stirs together a very mysterious lust, that of a stranger who already sows threatening disorder to the city.
In a letter from the ancestor, Alexander learns of steps that he must take with the help of his parents: milestones cleverly placed as much for safeguard as a pledge of heredity. He will only have eighty hours to prove his lineage. Persecuted by the unknown, the family, living in Geneva, will flee to Blois, where the past of the count who disappeared will awaken. Therefore, and according to the ambitious testament, every encounter, as rich as troubling, will open doors of knowledge for the child that will become his own, sources of life to the treasure of sustainability.
In a world that suffers the damage of pollution, Alexander’s legacy is a mission.
Now the child will have to try to repair the most dangerous error made by his ancestor, so this outstanding scientist and innovator can finally find peace.
Plunged into a maze of discoveries and science, history and culture, where the value of human relationships takes a prominent place, this adventure requires your help.
Format: secured PDF - High quality
Number of pages: 616
Editor: Arttesia Edition
ISBN: 978-2-940434-07-7
Price : EUR 23.00
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